Choosing a LASIK surgeon is without a doubt the most important decision that you will make when deciding to become less dependent on glasses or contact lenses. So how should you go about that decision?

First, ask people you know have had LASIK about their experience and their LASIK surgeon. Listen carefully. Word of mouth referral is a good place to start in order to at least begin the evaluation and consultation process. Just because you attend a LASIK consultation with a particular surgeon, does not mean that you have to select that practice for your surgery. Make sure that the practice and the manner in which the staff and the surgeon interact with patients are compatible with how you would like to be treated.

Second, avoid getting swept up by either flashy advertising and claims or price advertising. Consider responding to advertisements that present information in a balanced and educational manner or offer to arrange a consultation without obligation. This gives you further opportunity to meet the staff and ask questions to see if that practice is a “fit” for you. Flashy advertisements, especially those tempting you with low prices are almost always misrepresenting something. Low price advertising is generally a means to get you “in the door” where high pressure sales tactics and bait and switch techniques can be applied. Typically when you attend a consultation at one of these low price advertisers you find out that, “ that price is for the older laser, you should be treated on the new laser”, “that price is for people without astigmatism and you need to have your astigmatism treated”, “that price doesn’t include follow-up care and you need to have the follow-up care package”, “that price doesn’t include enhancements, and you should take the extra coverage for enhancements”, or a whole list of reasons why that low price doesn’t apply to you........

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Ronald Herskowitz, North Andover, MA USA
ktmmsg@aol.com
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Dr. Herskowitz is the founding and managing member of The Medical Management Services Group, L.L.C. a physician practice management company limited to providing specialized management services to ophthalmology practices delivering refractive surgery to eye care patients.